Monday, November 3, 2008

Social Networking & The Business World

Social networking (think Facebook, Linkedin, MySpace) is woven deftly into the everyday fabric of the latest generation (gen y). They use social networks as a means of personal expression, communication and sharing experiences. They are redefining the meaning of 'friend' via these networks.

As one conventioneer told his story, it became clear that the use of social learning among this new crowd is more than just idle wasting of time.

Imagine a teen who finds them self faced with a dilemma, say they've just discovered they're failing a class. Within moments of this knowledge they post this problem to their 1200 'friends' on My Space. And within moments of that 15 'friends' write back relaying their own experience with this kind of problem and then provide a dozen different ways ways to handle this with the parents.

By the time the teen gets home they have a well armed, well laid out plan for addressing this issue. Meanwhile, the unsuspecting parent is caught
totally by surprise and may find little defense when faced with such a well presented case!

Now, without this sort of techno-thinking ingrained in our own fabrics, how do we as working professionals take advantage of this sort of knowledge sharing and problem solving!?

I don't have the exact answer but I am exploring Facebook, Linkedin and others to try and find out.

How many of you use social networks for problem solving and knowledge sharing?

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